Digital Marketing Fundamentals

Master the essential digital marketing strategies including SEO, social media marketing, content creation, and analytics. Learn how to build and execute effective digital marketing campaigns that drive results.

13 Videos
10 Resources
4 Chapters
5430 min
Digital Marketing Fundamentals

Course Curriculum

1

Introduction to Digital Marketing

3 videos • 2 resources
What is Digital Marketing?
05:00
Digital vs Traditional Marketing
07:00
Digital Marketing Channels Overview
06:20
Digital Marketing Glossary
1000 KB
Marketing Channel Comparison
500 KB
2

Search Engine Optimization (SEO)

4 videos • 3 resources
SEO Fundamentals
07:30
Keyword Research
08:40
On-Page SEO
08:00
Technical SEO
06:40
SEO Checklist
750 KB
Keyword Research Template
250 KB
SEO Tools Guide
1.22 MB
3

Social Media Marketing

3 videos • 2 resources
Social Media Strategy
06:20
Content Creation for Social Media
07:30
Social Media Advertising
07:00
Social Media Content Calendar
375 KB
Social Media Metrics Guide
625 KB
4

Content Marketing & Analytics

3 videos • 3 resources
Content Marketing Strategy
06:40
Analytics and Measurement
08:00
Marketing Automation
05:50
Content Marketing Template
500 KB
Analytics Dashboard Setup
875 KB
Marketing Automation Tools
750 KB
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What's included:
  • 13 video lessons
  • 10 downloadable resources
  • Certificate of completion
  • Lifetime access